My real sugestion is:
- There are NO mall itens that give +DMG, +DEF, +LIFE, +STATS, etc...
- There are no leet weapons for sale (shiny ones)
- All mall itens are either estethical or:
---- exp pills
---- revive bags (not larger than 5)
---- horses, bulls, etc
People should NOT be able to BUY an advantage in PVP, it just plain sux. Selling exp pills and cheap estethical capes should be enough to pay for the server expenses, specially now that its oficial and should get a lot of players.
I believe having items that give a big advantage makes people who don't like paying want to quit, cause the games seems unfair for them.